Front Range, Colorado, USA
1-719-428-9560
nick@nicholasbaranek.com
START TO FINISH BRAND SOLUTIONS FOR THE MODERN ERA
Deadline and detail-focused project solutions paired with an artist’s eye for detail. Thoughtfully implemented brand strategies brought to life through carefully-curated photography, custom illustrations, intuitive designs, and a deep understanding of our shared history, modern culture, and futurist sensibilities. Great style that never chases trends, but builds on tradition.
CONTENT MARKETING WITH A HUMAN TOUCH
Who are your customers, and how can your product inspire, guide, and motivate them? How can we communicate that the service you provide will allow them to become the ideal version of themselves, and the lifestyle they desire can be achieved through the use of your product? The answer to these questions is found through research and understanding. Through emotional storytelling and direct marketing, your brand can create dedicated lifelong users who foster a devoted attachment to your unique brand and message.
SKILLS
Traditional & Digital Illustration
Graphic Design and Editorial layout
Photography and Video Production
Social Media / Content Marketing
Consumer Behavior Analysis and Search Engine Optimization
Habitual use of spell-check
RECENT PROFESSIONAL EXPERIENCE
Art and Media Director • Smokebrush Foundation for the Arts | 2012 to current
Contracted to assist in the reorganization and re-branding of a non-profit arts organization and yoga/event center, my role quickly grew as the foundation expanded its scope of operations to include the direction of multiple designers, photographers, and videographers. My duties include the creation of illustrations, design, branding, and marketing for numerous local and worldwide outreach programs, events, health-and-wellness publications, festivals, product design collaborations with local merchants, and detailed renderings of proposed art installations.
Art and Media Director • SunWellness Companies | 2014 to 2020
As Smokebrush non-profit grew, the organization began the planning of the construction of SunWater Spa, a for-profit multi-million dollar health and wellness facility. Initial project included branding development, building mockups, and brainstorming of service features and amenities. After opening, duties included direction of multiple designers, photographers and videographers, concept/design/marketing of various events, classes, programs and educational programs, as well as the creation of internal documents, brochures, and supplemental materials. Website development, video production, photography and newsletter marketing were an increased focus as the company expanded. Responsibilities grew as the company incorporated SunMountain Center (retreat and yoga center) and Hanuman Company (yoga festivals, online education, and outreach). The project required deep-understanding and exploration on how to grow in the burgeoning health and wellness market. Direct marketing and consumer behavior tools were utilized, and keyword research, SEO, and business analysis optimization were used to gain a foothold in the growing market.
Additional professional experience information is available, please contact me with any further inquiries